is a creative communication consultancy specialised in brand strategy, communications planning, concept development and workshops.
Jasmina Matic
Chief Marketing Strategist
Unveiling brand potential for 17+ years Guiding icons like Coca-Cola, Samsung, A1 Telekom Austria, and AlUla Connecting dots to craft compelling marketing and brand narratives Facilitating inclusive workshops that spark innovation Global insights, local impact Passionate traveler and diver, enriching work with fresh perspectives
‘I worked with Jasmina during her two-year stint at Leo Burnett Doha. She brought a fresh perspective and strong logic. Her creative approach to strategy development was a breath of fresh air in a market where there was a need for creativity and lateral thinking but also a tendency for conservatism.‘
Kamal DimachkieFormer COO@Publicis MENA and Executive Regional Managing Director@Leo Burnett MENA
‘On a more strategic level, her data interpretation skills and trend awareness were instrumental while working together on creating multi-market platforms for regional clients. During brand workshops with our clients, I noticed the depth Jasmina goes to in every project enabling her to articulate research findings and strategies while respecting different regional sensitivities. A crucial skill that enabled us to bridge differences and deliver brand platforms that works across geographies.’
Samer LahoudHead of Creative Strategy@Snap.Inc, MENA, former CD@Leo Burnett, Qatar
‘Her originality, resourcefulness, and ability to both collaborate and lead were always truly outstanding. Jasmina’s skills combine insightfulness with powerfully creative sensibility on one hand and exceptional understanding of business opportunities and challenges on the other. Her quick and smart thinking got us through some of the most challenging regional and local projects.’
Osama ElsayyadManaging Partner@MUSE, former MD@FP7, McCann Worldgroup
‘With her clear view on business issues and distinctive approach Jasmina has helped us to build our brands and make strong foundation for future challenges.’
Slobodan SreckovicBrand Development Director Adriatics at Nomad Foods, former Regional Marketing Director@Anheuser-Busch InBev, Adriatic Region