With 17+ years of experience as an Integrated Strategy Director Jasmina is a master of unlocking the hidden potential within brands.

A seasoned navigator, she guides iconic names like Coca-Cola, Samsung, A1 Telekom Austria and  AlUla  through the ever-changing marketing landscape. Her secret weapon? The ability to connect the dots.

Jasmina isn’t one to simply crunch data. While consumer insights are her foundation, she digs deeper, unearthing the human stories that lie beneath the numbers that help her craft strategic storytelling. Jasmina’s narratives are captivating and cutting through information overload to resonate deeply with audiences.

Collaboration is more than just a buzzword for Jasmina. She boasts an incredible track record of facilitating interactive and inclusive workshops. Whether it’s about unearthing brand truths, building marketing pyramids, or refining marketing plans, her workshops have one core focus: bringing everyone on the same page.

Jasmina’s diverse background enhances her strategic prowess. From psychology to digital marketing, design, and communications (Certified Digital Marketing Professional, holds MA in English Literature and Multimedia Comms and CX Design Certificate), she brings a wealth of knowledge to the table. Her experience across global agencies like Leo Burnett, McCann and TBWA in different regions (MENA and EMEA) equips her with a global perspective thus allowing her to navigate complex brand challenges with ease while ensuring locally relevant insights are never ignored.

Jasmina’s insatiable curiosity extends beyond the boardroom. A passionate traveler and diver, she finds inspiration in new cultures, constantly seeking ways to infuse her work with a fresh perspective.