I crafted the repositioning brand strategy, complemented by comprehensive creative strategy and tailored channel messaging.

In redefining the cultural norm of luxury, we introduce the richness of experience as the true currency of wealth. This concept speaks to those who prioritize the accumulation of meaningful experiences over conspicuous consumption. It’s about embracing a lifestyle that values depth, authenticity, and personal growth, rather than mere accumulation of possessions. W Residences is more than just a deluxe property; it’s a getaway that blends local history and culture, offering a space to recharge and create unforgettable memories.

With integrated campaign approach, traversing through the diverse phases of city history, from Neolithic settlement to fortress, and from Secessionist/Art Nouveau to Belgrade’s brutalist architecture, W Residences were positioned as a cultural continuum of this rich heritage, achieving unparalleled uniqueness both locally and regionally, winning the pitch out of 12 agencies on CEE market.

Recognizing that home is about blending the distinctive local culture with your own personal history and essence, W Residences urges you to ‘HEAR and ANSWER its CALLING,’ echoing the way every tribe responds to their unique cultural identity.