In my role as Regional Strategy Lead, I oversaw a team that developed a strategic plan for seamlessly integrating a celebrity endorsement into the 5G launch campaign.

Based on the recognition that uninterrupted access to the things we value and aspire to is rare in today’s world, we sought to deliver it through Ooredoo’s fastest 5G network.

By drawing connections between Ooredoo’s cutting-edge 5G network, renowned for its seamless speed, and Messi, known for its swift, uninterrupted football dribbling, we envisioned merging both to underscore the significance and enjoyment of uninterrupted internet experiences.

Lunched during the 2018 FIFA World Cup, Lionel Messi, one of the world’s top football stars, joined social media influencers from key markets across Ooredoo’s global footprint.

In a series of unexpected and highly shareable moments in which people have fun, we again emphasized the joy that seamless ‘transitions’ from socializing to shopping and expressing themselves online provide through Messi and social media influencers from key Ooredoo markets.