I developed the global campaign strategy, including the platform and accompanying communications and channel rollout plans.

To elevate the popularity of handball locally and regionally, and to get people globally excited about the 2015 Handball World Championship in Qatar, we decided to simply show them handball’s true nature – a fast, fierce, and ultimately intense game.

Throughout the championship, we emphasized the journey from building excitement in the initial phase to highlighting the benefits of live experiences in the final phase. Our focus remained on capturing the intensity of the game, emphasizing the necessity of witnessing it firsthand. We consistently conveyed a sense of urgency, emphasizing that the games were about to commence!

‘The Game of Fast’ campaign aimed to vividly depict the passion inherent in the sport and showcase the firsthand experience of attending such events.

In the final phase, we took over Doha by installing gigantic sticker simulations of handball players breaking through skyscrapers. This activation drew the attention of local and global media,claiming the activation as a true disruption to traditional approaches.

Along with winning the Silver Effie MENA Award 2015, the campaign executions generated local & international media coverage, social media buzz and appreciation, generating high awareness and 70% of stadium seating occupancy throughout the Championship.