I crafted brand strategy, brand identity and creative communication platform for Fable, an innovative AR mobile app designed to revolutionize the way people envision and create their living spaces.

In line with the latest trends in wall painting in the USA, Fable leverages AI technology to allow users to imagine, visualize, and materialize their dream homes effortlessly.

The name ‘Fable’ evokes an impactful sense of storytelling and imagination, reflecting the app’s mission to turn users’ creative visions into reality.

Fable’s brand essence, ‘Colors of America,’ celebrates the vibrant spirit, diversity, and contemporary feel of America, capturing the wide-ranging of hues found across the country’s landscapes, people, and emotions. It resonates with our diverse audience, reflecting the American values of individuality and creativity. By embodying the rich tapestry of American culture, Fable empowers users to paint their personal stories, turning their unique visions into colorful realities.

Created positioning line ‘PAINT YOUR DREAMS REAL’ to capture Fable’s core user promise. It emphasizes turning ideas into reality, making dream homes accessible with a tap.

Leveraging Fable’s AR technology for realistic paint visualization, we created real-life experiences that bring our “Paint your dreams real” positioning and ‘Colors of America’ brand purpose to life. Through a unique engagement on Instagram we invited users to imagine their dream homes using the app. They can design wall colors and share them on Instagram, tagging friends to join. The most popular designs (likes & positive comments) will win free paint in their chosen colors deliver to their homes.