I developed the brand strategy based on local cultural insights.

To bring the legendary MTV series Cribs to the Adriatic region in style, we whipped up a hilarious spoof featuring a local Roma character flaunting his ‘mansion’ and prized possessions for the lunch of MTV Adria. This clever twist ensured that MTV, as a brand, resonated deeply within the local cultural landscape and cemented its place at the heart of the local community.